‘Sesame Street’ Celebrates Deaf History Month With ASL Music Videos
Deaf History Month began March 13 and to celebrate, Sesame Workshop has partnered with the National Theater of the Deaf to create music videos featuring American Sign Language (ASL) for children everywhere. country.
According to the National Institute of Health, about two to three out of every 1,000 children born in the United States have a detectable level of hearing loss in one or both ears. The partnership stems from Sesame Workshop’s commitment to representing and supporting children everywhere.
As part of the campaign, children can dance and sing alongside loved ones sesame street friends like Elmo, Oscar, and Telly to ASL-sung tunes, performed by ASL teacher Joey Antonio, actress Amelia Hensley, and TikTok and YouTube creator Phelan Conheady, all deaf.
“In our research, we noticed that there wasn’t a lot of content on YouTube focused on the needs of the deaf and hard of hearing community,” says Vera Verba, YouTube content and programming director for Sesame Workshop. “We saw an opportunity to work with the National Theater of the Deaf to create high quality ASL videos using some of our favorites sesame street Songs.”
“With a mission to help children become smarter, stronger and kinder, Sesame Workshop is committed to providing children and families with the support they need,” adds Verba, “whether through of our television programs, social impact initiatives or YouTube videos”.
This inclusive collaboration features four music videos featuring Elmo and the gang, which are also joined by two world-class musicians. Kids can sing and dance with Elmo during the children’s classic “If You’re Happy and You Know It,” Will.i.Am in “What I Am,” a song about being yourself, and Feist as she performs her hit song “1,2,3,4.” The rest of the sesame street gang comes out for “The Alphabet Song,” with lesser-known characters like Baby Bear and Slimey the Worm joining in the fun.
Deaf History Month continues until April 15.
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