Korean creative director Leesuho talks about the magic behind his music videos

There are a lot of elements in a music video, especially if it’s directed by Leesuho. Out of the box and incredibly bizarre, the Korean visual director and musician has a knack for creating the most compelling visuals that elevate a great song to even greater heights.

Joined by his talented team at boring studiosLeesuho is the mastermind behind some of Korean music’s most elaborate and mesmerizing music videos, including those of j-hope from BTS, CL, BI, Woo, SE SO NEON, and more.

Leesuho’s early days in creative filmmaking and videography are as abstract as the worlds he creates in his videos, sharing how he chose the era hobby after vaguely fantasizing about directing his own music videos a day.

Inspired by the likes of Chris Cunninghamthe visual artist’s creative process begins with entering the mind of the musician and fully understanding their music, attitude and language.

“When I make videos, I feel like I’m stepping into my clients’ world and expressing my thoughts in their grammar,” Leesuho said in a previous interview with moving train.

From there, Leesuho shares that content and storyline tend to follow naturally as he discusses ways to relay the artist’s music and vision into vivid imagery that sticks in the minds of audiences. Alongside all of Boring Studios team, this is where the magic, although seemingly clouded by practical tasks, begins.

“When making a video, a lot of people are put in the field and it’s not my own work, so I think I approach it with the concept of branding a bit more the artist,” said he shared. “Boring Studio team members are in charge of many hands-on tasks such as creative direction and progression. It would be nice to think of them working in production.

Leesuho has a portfolio that sees works like ‘Spicy’ by CL, ‘AFTER’ and ‘Criminal fire’ by j-hope, ‘BTBT’ by BI and DeVita, ‘Used’ by Woo, and more, with each video bringing its own story and world to life, some of which even reference pop culture, such as with “BTBT” referencing the cyberpunk film ghost in the shell.

When asked what advice he had for young artists aspiring to be creative directors themselves, Leesuho replied, “It’s very important to understand music well.”

“I hope they listen to a lot of music, meet a lot of nice people, go to a lot of good places and work with the idea that they are part of the culture.”

His quirky and often hard-to-explain concepts also tend to bleed into his music, exploring his creativity in an entirely different medium. Although he shares that they both require different mindsets, Leesuho’s artistry can be seen in both his music and visual work.

The versatile artist has released his second album, Monica last November. The record follows that of 2018 To entertain and serves as his first release since joining the alternative K-pop collective Tiger Balm.

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