DJ Khaled unveils music videos for the release of “God Did”
List of music video premieres rolls out next week
After boiling anticipation, global mega-star DJ Khaled proudly presents his 13th full-length studio album, God made, via We The Best Music Group/Epic Records.
Presenting the hip-hop event of the summer, he welcomed a cohort of high-profile friends to join him for his latest magnum opus. For the very first time, he collaborates with none other than Dr. Dre and the ICU in addition to partnering with Eminem, Future, Kanye West, SZA, 21 Savage, Lil Wayne, Lil Durk, Roddy Ricch, Travis Scott, Latto, City Girls, Kodak Black, Quavo, Takeoff, Gunna, Bounty Killer, Sizzla, Buju Banton, Skillibeng, Capelton, Fridayy, Don Toliver, Jadakiss, Nardo Wick, Vory, John Legend and the late Juice WRLD. Of course, he’s also reunited with his longtime brothers Drake, JAY-Z and Rick Ross, while his sons Asahd and Aalam are once again guests and co-executives.
For the first time ever, he’s unleashing a flurry of music videos throughout the next week. It starts with the premiere of “Big Time” [feat. Future & Lil Baby] at noon ET today (Friday, August 26) and “It Ain’t Safe” [feat. Nardo Wick & Kodak Black] at 7 p.m. tonight. This barrage continues with “Party” [feat. Quavo & Takeoff] at noon ET on Saturday, August 27, “Streets Know My Name” [feat. Skillibeng, Buju Banton, Capleton, Bounty Killer, & Sizzla] at noon ET on Sunday, August 28, “Keep Going” [feat. Lil Durk, 21 Savage, & Roddy Ricch] at noon ET on Monday, August 29, “Beautiful” [feat. Future & SZA] at noon ET on Tuesday, August 30 and ends with “Way Past Luck” [feat. 21 Savage] at noon ET on Wednesday, August 31.
Additionally, it has partnered with Snapchat and Los Angeles-based agency BLNK to create and launch four immersive augmented reality Lens experiences in honor of the project.
As part of this immersive collaboration, the all-new Lens arrives. It uses and leverages Snap’s custom marker technology, which triggers a location- or image-linked Lens experience, to bring cover artwork to life when fans scan the Times cover or billboard Square with the Snapchat camera. The Lens unlocks DJ Khaled reciting the lyrics to his new single “Grateful” now available on Sounds, Snapchat’s creative tool that lets Snapchatters add licensed music to their photo or video Snaps.
He notably set the scene for the album with “Staying Alive”. [feat. Drake & Lil Baby]. It has already amassed over 34.7 million Spotify streams and 12 million YouTube views on the music video. Additionally, it bowed to No. 5 on the Billboard Hot 100, holding itself firmly on the chart.