Ben Adolphe explains why he makes expensive music videos | The new times
FEW RWANDAN ARTISTS make expensive video songs like musician Ben Adolphe does in a music industry whose market is, for many, struggling to make a profit.
Ben Adolphe is one of the local artists who invest a lot of money in music videos despite the fact that he is yet to establish himself among the top musicians in Rwanda.
His latest song “Rimwe”, released a week ago, is ranked among the most expensive videos the singer has ever made in his career. He spent between 6,000 and 7,000 USD of the budget for the song which the director shot in Dar es Salaam, Tanzania.
The song’s video budget is second only to “Aba Ex,” a collaboration with Platini that cost over $8,000.
“Like any other business, you can make a profit if you invest wisely in music. The less you invest, the less returns there are,” the singer told The New Times.
Ben Adolphe insists that investing a fortune in his music is no problem because his heart is only set on making music that will pay off in the future, like any other endeavor.
“Taking risks is part of every business and music is no exception. So I don’t regret investing so much money in music and I don’t count the losses in the music business either, because it’s a product that lasts for years and years,” he said. -he declares.
Is the investment worth it?
It would be a lie to say that Adolphe reaps on the money he has invested in music because he is “not the type to look at direct profit”. The singer is convinced that his music will one day make him one of the richest artists in the country.
“So many people ignored investing in bitcoin a few years ago, but those who have invested in it are the ones celebrating the benefits it has brought. It’s the same with music,” he said. he explains.
“Music is something you invest in and when the right time comes, no matter how long it may take, you reap the rewards one day,” he said.
Since he started music in 2016, the singer has released eight songs of which seven came after 2019.
Adolphe explained that he took time to study the music market and raised the money to invest in music before committing to the studio regularly.
He may have released few songs given his audience’s demand, but the singer insists he cares more about quality than quantity as he seeks to make music that will go down as their favorite. people for years.
“I wouldn’t do anything if I made music focusing on quantity rather than quality. You will find artists who release songs every month but with substandard quality.
“But every time I release a song, I always make sure that there is an improvement in my new project compared to the previous ones. It is important that I release more songs to meet the demand of my musical audience, but quality always comes first,” he said.
Many local artists shoot videos outside the country, and airfare is one of the expenses that drives up their budget.
Adolphe, for example, had to take his crew with him to Dar es Salaam, Tanzania, to shoot ‘Rimwe’ and ‘Ni Rushya’.
Apart from plane tickets, the designer, filming the video from Dar es Salaam airport and hiring a jet to use during filming are some of the details that made his videos so expensive.
“Who is Ben Adolphe?
Born and raised in Rubavu, Western Province, Ben Adolphe is the fourth child in a family of five.
He moved to Kigali in 2016, after graduating from Nyundo Music School in 2016, alongside Igor Mabano, Yverry Rugamba and Ariel Wayz whose music has seen a rapid rise over the past six years. .
It took three years for the singer to find his place in the music market. Since then he has not looked back.
“It’s been quite a long journey and I’m happy that my music is thriving every year and I hope I’ll only get better in the future,” he said.
“School played a big role in my music. I’m not sure I would go this far without their knowledge,” he added.
‘Ni Rushya’, his collaboration with Uncle Austin, gave him the incredible exposure he needed and introduced him to a wider audience.
Just as he grew up watching American musicians Ne-Yo and Chris Brown, R-Kelly, the singer also wants to leave a legacy in Rwandan music, especially his family as he is the only one in his family to do music. music.
The singer dreams of becoming a famous African artist and is convinced that Rwandan artists have what it takes to raise the flag high if Rwandans give local artists the respect they deserve.
“I almost quit music because people don’t respect Rwandan musicians but I decided not to give up because you can’t escape what you love,” he said.