2010s fashion: Lana Del Rey’s vintage outfits in music videos, Gucci at the Met Gala and a mesh mask

Elizabeth Woolridge Grant – aka Lana Del Slay, aka Lana Del Rey – is the moment since her deep, sensual and haunting voice on “Video Games” took over the charts. Eight albums later, she continues to be one of the most intriguing figures to come out of the United States, encompassing the American girl next door but with a dark, sexy, brooding edge.

So it’s no surprise that we all think Lana Del Rey was a Gemini, especially considering how chaotic she’s changing fashion aesthetics. One moment she’s wearing daisies and Buttwiser t-shirts, the next an ethereal bohemian mini dress. One moment she’s the epitome of 2010s indie sleaze, then she’s in her goth era. But it turns out she’s not a Gemini, she’s a Cancer, and that makes sense, too, given the pensive, sad energy she brings to all of her signature style moments.

Like his fifth studio album, thirst for life, which brought us the hit “Love,” turns five, we look back at the singer’s best style moments. From celestial insignia in music videos and at the Met Gala to becoming a Gucci girl.

In the music video Born To Die, 2012

After the runaway success of her debut single “Video Games,” and its super 8-style retro music video, Lana went in a more cinematic direction for her sequel visuals. Dramatic scenes from “Born To Die” show Lana atop a throne in a Romanian chapel, flanked by tigers and wearing an angelic white Antonio Berardi SS11 dress with cutouts above her breasts and a crown of flowers. blue. Later, for those times when she roams on the wild side, she wears an all-American girl look in cut-off denim shorts, red tops and a white leather fringe jacket over pink lingerie. It wouldn’t be her most American outfit though…

In the music video for Ride, 2012

In an epic 10-minute clip for the song “Ride,” Lana had her most American outfit of them all. As the ridiculed and banished “artist” in a short film about prostitution, violence and the American dream, she wears an acid wash laced denim jacket, cropped shorts and a Buttwiser beer tee. If it was 2022, this T-shirt would 100% say Bussywiser and we’re forever grateful it didn’t.

Photo by Danny Martindale/FilmMagic via Getty Images

At the Isle of Wight Festival, 2012

In 2012, Lana was in the hive era. While making the UK festival circuit, an iconic photo was snapped of the singer at Lovebox, posing in a pair of white heeled trainers, a blush shirt dress and a baggy camo shirt jacket. She brought back this latest statement piece to wander around the Isle of Wight Festival, covering the fringed lip tee and daisies she performed earlier. She finished the look with beige peep toe boot heels covered in mud. Truly an early 2010s outfit. Stick a pair of fake Ray Bans and a high street x high fashion collab scarf around her neck and she could be the face of American Apparel.

Lana Del Rey in Versace at the Versace Fall 2013 show at Milan Fashion Week in 2013

Photo by Venturelli/WireImage via Getty Images

At Milan Fashion Week, 2013

Versace’s fall 2013 collection was an ode to fetishism with vinyl dresses, trench coats and risque cutouts. Seated in the front row of the show was Lana, with a very dramatic new look that was both shocking and sexy. Her indie sleaze and boho aesthetic has been replaced by her vamp days – encompassing a black mini dress with sleeves and lace detailing, vinyl boots, blood red lipstick and nails and new ink braids . We call this range.

Lana Del Rey in Gucci at the Met Gala in 2018

Photo by Sean Zanni/Patrick McMullan via Getty Images

At the Met Gala, 2018

The 2018 Met Gala is unquestionably the most iconic Met Gala in history. Remember Rihanna’s papal look? Zendaya’s Joan of Arc? Ariana Grande wearing the Sistine Chapel ceiling? Well, add to that list Lana, who arrived at the event alongside the rest of the Gucci gang (Jared Leto and Alessandro Michele) in a custom dress from the Italian house. She looked pensive as she served medieval regalia with her off-white overdress over a lace skirt (which looks a bit like those blinds on your grandma’s windows), while a gold heart in the center of his chest was pierced with six swords. Next, sitting on its head was a diamond halo with stunning shadowed feathered wings extending from it.

In the movie Gucci Forever Guilty, 2019

Alessandro Michele wanted to create a campaign around the theme “Hollyweird” for his perfume Gucci Guilty and so who better to present than his muses Jared Leto, Courtney Love and Lana in a soaring film directed by Glen Luchford? Halfway through the release of his sixth album, Norman fucks RockwellLana donned a retro grassy toned jumpsuit with the double G badge on the waistband for the Guilty forever movie, with a dangling silver chain pendant and a stunning jewel encrusted bodysuit. Finishing off the moment, holding back her fluffy hair were 00s-style diamond clips with the brand name sparkling on them that Olivia Rodrigo would sell her soul for.

Lana Del Rey in fishnet mask on Instagram


At a signing session, 2020

LDR’s most iconic fashion moment was more of a faux pas, but iconic nonetheless. Back at the height of the pandemic, Lana showed up to a signing for her debut book of brooding poetry wearing a diamond mesh mask. The internet was quick to jump on her for the very unapproved CDC PPE before she took to Twitter to clarify that the mask was in fact lined with plastic. She later recreated the moment in the music video for “Chemtrails over the Country Club.” Honestly, we stay. Face masks have become a staple in our wardrobe, why not style them in the most impractical, cumbersome and clammy way possible. After all, a pandemic lasts a few years, but iconic fashion moments last forever.

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